Cultor distributes its branded equipment and footwear across the world generally using distributors for each country, including Longstreth in the USA. Inside Australia, Cultor operates in a manner very similar to Longstreth with a multi-channel sales approach combining wholesale, direct to institutions/clubs, small retail operations in western Australia, and a growing ecommerce business mainly under the website domain for Republic of Hockey.
Longstreth is the preeminent supplier of field hockey equipment in the United States, catering to young female athletes through a vibrant website and retail location, selling direct to universities and institutions, and wholesale to retailers committed to the sport of field hockey. Longstreth specifically remains steadfast in its commitment to offer players choice and access to the best equipment available in the sport by continuing to bring to the United States leading international field hockey brands such as Gryphon, TK Hockey of Germany, Grays Hockey of England and OBO from New Zealand.
“This is an exciting commitment for Longstreth,” said John Schaefer, CEO of Longstreth Sporting Goods. “Cultor has been a great partner for over 30 years, and Gryphon has been a core brand for Longstreth during this time. We are excited to bring brand ownership to Longstreth, and to extend our business from manufacturer to end consumer. Every industry is increasingly global, and we will help each other navigate forward in the best possible manner for our customers. We think very highly of Jonathon and his team, and we believe that combining the legacies in two countries of Peter Haselhurst and Barbara Longstreth is incredibly exciting for the global hockey marketplace.”
“We have discussed international combination strategy for years with Longstreth, and I really believe this next stage in our partnership will be a great long-term home for Cultor and our employees”, said Jonathon Petterson, former owner and Managing Director of Cultor. “This combination strengthens our ability to reach our end consumers, recognizes the merging of our business models in many respects, and provides a well-capitalized base for us to continue to develop and grow with great hockey equipment under the Gryphon, Voodoo and Paradox brands. I am personally really excited about the future as we seek to maximize our combined strengths.”
John Schaefer adds, “Longstreth is fortunate to have strong equity support led by Roebling Capital Partners and my partner David Dahle; and this investment follows our acquisition earlier this year of Max Field Hockey, which has really strengthened our website with tremendous high school field hockey content in the United States. We will continue to look for investments that will enhance our operations here in the U.S. as well as in the fragmented international field hockey marketplace.
